Citations on everything
Each claim carries where it came from and when. You can tell the difference between something known and something guessed.
02 · ACCOUNT BRAIN
Every claim
has a source.
Research is gathered, cited and reviewed before it can be used. Freshness is tracked, and change detection flags a fact before a sequence acts on a stale version of it.
Explore the productFROM RESEARCH TO THE NEXT MOVE
The account. With the whole story.
Follow a fact from its original source to the moment it changes what your team does next.
Account Brain
ACCOUNT MEMORY · NOVIRA HEALTH
Every claim has a trail.
Consolidating the GTM stackEarnings call · 11 Jul
REVIEWEDPrefers async proofBuyer board · three visits
OBSERVEDSix people in the teamPartner enrichment
INFERREDWhat was said, what was seen and what was inferred stay distinct.
Illustrative product workflow. Choose a moment to explore.
WHAT CHANGES FOR YOUR TEAM
Freshness and change detection
Facts age. When a source changes, the claim is flagged and any sequence depending on it holds before sending.
One buying group
Everyone from the same company is understood as one group with roles, sharing one history rather than four separate records.
One part of a connected loop.
Explore all eight stages- 01Target
- 02Research
- 03Prove
- 04Recognise
- 05Qualify
- 06Handoff
- 07Sync
- 08Recommend
THE CONTROL STAYS WITH YOU
Inferred is labelled
Anything not confirmed by a person is marked as inferred, never presented as fact.
Provenance is recorded
Enrichment happens through approved partners, and the partner and date are stored on the field.
Stale blocks a send
A sequence will not advance on a claim that has gone stale. It waits for you.